I used to say, “Sorry” to tables that I bumped into. Yep. Tip of the iceberg. I was sorry when other people lost things, when I laughed too loud, when food got cold. You get the idea. I honestly believed my self-effacing nature made people comfortable and made me like-able. Then I started reading up on what constantly apologizing does to your reputation and relationships, and I cold stone stopped. Especially in the business world.
The best advice I read? Replace “Sorry” with “Thank you.” You’re not sorry you’re late. You’re thankful for their patience. You’re not sorry the article needs revision. You’re excited to try and make it better.
Here’s the full skinny, at Human Unlimited, on why apologizing is bad personal policy.