I used to say, “Sorry” to tables that I bumped into. Yep. Tip of the iceberg. I was sorry when other people lost things, when I laughed too loud, when food got cold. You get the idea. I honestly believed my self-effacing nature made people comfortable and made me like-able. Then I started reading up on what constantly apologizing does to your reputation and relationships, and I cold stone stopped. Especially in the business world.
The best advice I read? Replace “Sorry” with “Thank you.” You’re not sorry you’re late. You’re thankful for their patience. You’re not sorry the article needs revision. You’re excited to try and make it better.